{"id":14357,"date":"2018-02-11T08:52:00","date_gmt":"2018-02-11T08:52:00","guid":{"rendered":"https:\/\/www.revoscience.com\/en\/?p=14357"},"modified":"2020-05-27T06:12:40","modified_gmt":"2020-05-27T06:12:40","slug":"uw-spinoffs-invention-featured-paris-fashion-tech-show","status":"publish","type":"post","link":"https:\/\/www.revoscience.com\/en\/uw-spinoffs-invention-featured-paris-fashion-tech-show\/","title":{"rendered":"UW spinoff\u2019s invention featured at Paris fashion-tech show"},"content":{"rendered":"<figure id=\"attachment_14358\" aria-describedby=\"caption-attachment-14358\" style=\"width: 672px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-14358\" src=\"https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-demo-500x375.jpeg\" alt=\"\" width=\"672\" height=\"509\" title=\"\"><figcaption id=\"caption-attachment-14358\" class=\"wp-caption-text\">A runner places a wireless sensor into a pocket in a pair of K-tech leggings. The sensors detect gait imbalance and movement asymmetry that can lead to injuries. PHOTO COURTESY OF TORQ LABS<\/figcaption><\/figure>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">A startup company with deep roots on the University of Wisconsin\u2013Madison campus will be featured at a French trade show Feb. 11-15 with its wearable system designed to help runners avoid injury.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">The invention by Torq Labs tracks leg movement using five sensors, with help from a smartphone app.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">Torq Labs won a booth at the\u00a0<a style=\"color: #000000\" href=\"http:\/\/www.avantex-paris.com\/en\/index.html\" target=\"_blank\" rel=\"noopener\">Avantex Paris<\/a>\u00a0fashion-tech show after earning first prize at the previous show in September. Avantex focuses on high-tech fabrics, especially those that integrate digital technologies.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">Torq Labs K-tech sensors, placed above and below each knee and at the sacrum, wirelessly send data on movement and location to the runner\u2019s smartphone, which searches for telltales associated with lower body injury. The information is designed to help improve the user\u2019s coordination and balance, says co-founder Julian Holtzman.<\/span><\/p>\n<figure id=\"attachment_14359\" aria-describedby=\"caption-attachment-14359\" style=\"width: 246px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14359\" src=\"https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500.png\" alt=\"\" width=\"246\" height=\"500\" title=\"\" srcset=\"https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500.png 246w, https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500-148x300.png 148w\" sizes=\"auto, (max-width: 246px) 100vw, 246px\" \/><figcaption id=\"caption-attachment-14359\" class=\"wp-caption-text\">K-tech sensors send data on movement and location to the runner\u2019s smartphone, which searches for signs associated with lower body injury. SIMULATED SCREEN IMAGE<\/figcaption><\/figure>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">\u201cWe are looking for gait imbalance and movement asymmetry, such as taking a longer stride on the right or left,\u201d says Holtzman. \u201cSome runners kick one foot sideways, instead of focusing on forward and back movement. They may have a wobble or a slight collapse at the knee as they land on that foot. Many of these asymmetries or compensations are recognized precursors to injuries, but the runner is often unaware of them \u2014 and a running coach is seldom around to notice, either.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">\u201cA triathlete coach told us, \u2018I send them out to run six or 10 miles, but I am not with them, so I cannot see their gait,\u2019\u201d Holtzman says.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">The idea for a motion analysis system was born in November 2015 by the six Torq Labs co-founders, five of whom were UW\u2013Madison students or alumni. The technological bases of the system are the declining size and price of sensors and the boom in Bluetooth connectivity.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">The system also had roots on soccer fields, where Holtzman and Josh Theirmann, another co-founder, have had significant injuries.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">Holtzman has UW\u2013Madison master\u2019s degrees in public health and public administration, plus experience working with wearable sensors. He wondered if sensors placed near the knee could detect dangerous motions. \u201cI was not an engineer, but I asked, \u2018How much would it take to try that?\u2019 and John O\u2019Connell, who\u2019s now our chief technology officer, told me $100. I ordered the parts, he put it together, and it worked. It seemed like an off-the-wall idea at first, but we kept running with it.\u201d<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">Each pair of the K-tech leggings carries five sensors, creating a torrent of data. Torq is developing analytical techniques to, for example, measure changes in the gait during a run. \u201cWe start by looking at your normal movements,\u201d Holtzman says. \u201cEven if they look fine, maybe your gait changes after mile five and you lose efficiency. These are clues that we can only see because we have taken the technology out of the lab.\u201d<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">If the movement threatens to weaken or damage the leg, \u201cWe encourage you to take action to reduce the risk of problems,\u201d Holtzman says.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">Torq Labs can also analyze acute injury. \u201cIf you run and hit an uneven surface, there may be a quick overexertion. We would record that your knee moved so far in this direction and alert you about this single, acute event: \u2018You pulled your left knee outward at this time, and here\u2019s what you can do about it.\u2019\u201d<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">Triathletes are the company\u2019s first target consumer market.\u00a0 \u201cTriathletes already collect a lot of data, and they spend months training,\u201d Holtzman says. \u201cIf they get injured before a race, that all goes down the tubes. If we can help them see trouble coming, that could be the basis for taking action to avoid the injury.\u201d<\/span><\/p>\n<figure id=\"attachment_14360\" aria-describedby=\"caption-attachment-14360\" style=\"width: 748px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-14360\" src=\"https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/Torq-cropped-500x290.jpeg\" alt=\"\" width=\"748\" height=\"441\" title=\"\"><figcaption id=\"caption-attachment-14360\" class=\"wp-caption-text\">Torq Labs founders Justin Swenson, chief operating officer (left), and CEO Julian Holtzman work in Station F, a business accelerator in Paris. COURTESY OF TORQ LABS<\/figcaption><\/figure>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">Soccer helped inspire Torq Labs in the beginning, but it also played a second role through happenstance. In November 2016, Holtzman was visiting ex-teammates in Europe when his roommate at a hostel, another entrepreneur, connected him with Roxanne Varza, director at Station F. \u201cShe\u2019s a power player in the Paris startup scene, and she invited me to apply to Station F\u2019s Founders Program. Currently, Torq is the only American team at the world\u2019s largest tech campus, working alongside several hundred startups from all over world.\u201d<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">Through work in Paris and on campus at UW\u2013Madison, the company developed the sustainably sourced prototypes it showed at Avantex Paris in September and continues to refine.<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">So far, so good, says David Bell, director of the\u00a0<a style=\"color: #000000\" href=\"https:\/\/kinesiology.education.wisc.edu\/research\/wi-injury-lab\/\" target=\"_blank\" rel=\"noopener\">Wisconsin Injury in Sport Laboratory<\/a>\u00a0and associate professor of kinesiology at the university. \u201cResearchers know that if you are doing an improper movement over a long period, you are going to deteriorate. Torq Labs has developed a common-sense application of research that is already out there. I see their product as helping athletes avoid putting their bodies in potentially dangerous positions, and it also has the benefit of aiding athletes to recover from injury.\u201d<\/span><\/p>\n<p style=\"text-align: justify\"><span style=\"color: #000000\">UW\u2013Madison played a critical role in Torq Labs from the beginning, Holtzman says. \u201cWithout UW\u2013Madison, Torq Labs surely would not exist today. Five of the six founders went there, and the other went to UW\u2013Milwaukee. Each of us comes from a different discipline \u2014 engineering, medicine, athletics, statistics and computer science \u2014 so we can work this problem from all angles.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A startup company with deep roots on the University of Wisconsin\u2013Madison campus will be featured at a French trade show Feb. 11-15 with its wearable system designed to help runners avoid injury. The invention by Torq Labs tracks leg movement using five sensors, with help from a smartphone app. Torq Labs won a booth at [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":14359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,28],"tags":[],"class_list":["post-14357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other","category-techbiz"],"featured_image_urls":{"full":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500.png",246,500,false],"thumbnail":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500-150x150.png",150,150,true],"medium":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500-148x300.png",148,300,true],"medium_large":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500.png",246,500,false],"large":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500.png",246,500,false],"1536x1536":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500.png",246,500,false],"2048x2048":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500.png",246,500,false],"ultp_layout_landscape_large":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500.png",246,500,false],"ultp_layout_landscape":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500.png",246,500,false],"ultp_layout_portrait":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500.png",246,500,false],"ultp_layout_square":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500.png",246,500,false],"newspaper-x-single-post":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500.png",241,490,false],"newspaper-x-recent-post-big":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500.png",177,360,false],"newspaper-x-recent-post-list-image":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500.png",32,65,false],"web-stories-poster-portrait":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500.png",246,500,false],"web-stories-publisher-logo":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500.png",47,96,false],"web-stories-thumbnail":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2018\/02\/K-tech-phone-e1518112783162-246x500.png",150,305,false]},"author_info":{"info":["Amrita Tuladhar"]},"category_info":"<a href=\"https:\/\/www.revoscience.com\/en\/category\/news\/other\/\" rel=\"category tag\">Other<\/a> <a href=\"https:\/\/www.revoscience.com\/en\/category\/techbiz\/\" rel=\"category tag\">Tech<\/a>","tag_info":"Tech","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/posts\/14357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/comments?post=14357"}],"version-history":[{"count":0,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/posts\/14357\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/media\/14359"}],"wp:attachment":[{"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/media?parent=14357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/categories?post=14357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/tags?post=14357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}