{"id":16987,"date":"2019-11-15T06:18:37","date_gmt":"2019-11-15T06:18:37","guid":{"rendered":"https:\/\/www.revoscience.com\/en\/?p=16987"},"modified":"2020-06-09T12:39:45","modified_gmt":"2020-06-09T12:39:45","slug":"worldwide-smartphone-shipments-risen-by-0-8","status":"publish","type":"post","link":"https:\/\/www.revoscience.com\/en\/worldwide-smartphone-shipments-risen-by-0-8\/","title":{"rendered":"Worldwide Smartphone Shipments increased by 0.8%"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Worldwide Smartphone\nshipments increased 0.8% year over year in the third quarter of 2019 (3Q19)\nreversing seven quarters of decline, according to new data from the\nInternational Data Corporation (IDC<\/a>)\u00a0Worldwide\nQuarterly Mobile Phone Tracker<\/a>. <\/p>\n\n\n\n

In total, companies\nshipped a total 358.3 million Smartphone’s during the quarter, which was up\n8.1% from the previous quarter and enough to return the industry to positive\ngrowth.<\/p>\n\n\n\n

Digging into\nthe growth areas, India led emerging markets in total, which together were\nresponsible for propelling worldwide growth, mainly from the rise of Chinese\nbrands. In China, greater consolidation toward the top 5 brands was the main\ntrend in the quarter. The top Chinese brands all increased their local\nshipments in preparation for 11.11 or “Singles’ Day,” the Chinese\nequivalent of Black Friday for shopping in the U.S.<\/p>\n\n\n\n

“Despite\nfacing challenges across many international markets, Huawei doubled down on\nChina in the third quarter,” said\u00a0Melissa Chau<\/a>,\nassociate research director with IDC’s\u00a0Worldwide\nMobile Device Trackers<\/a>. “Samsung benefited the most\ninternationally from Huawei’s woes, ramping up the more affordable A series,\nwhile in China the other domestic competitors felt the heat from Huawei.”<\/p>\n\n\n\n

“The market returning to positive growth shows the resilience of this industry as well as the ongoing demand for mobile phones, all in the face of many global macroeconomic challenges,” said\u00a0Ryan Reith<\/a>, program vice president with IDC’s\u00a0Worldwide Mobile Device Trackers<\/a>. “The number of factors in play for competition are incredible. It is clear Huawei continues to make big gains in China, which remains the world’s largest market. Apple beat many expectations and is driving strong volumes in mature markets that face equally challenging headwinds. And most importantly, the top 5 OEMs accounted for more than 70% of the world’s smartphone shipments for the first time ever this quarter. The industry and vendor landscape is still changing but the trend of consolidation is ramping along with it.”<\/p>\n\n\n\n

Top 5 Smartphone Companies, Worldwide Shipments, Market Share, and Year-Over-Year Grow<\/strong><\/p>\n\n\n\n

3Q19 Shipments<\/strong><\/td>3Q19 Market Share<\/strong><\/td>3Q18 Shipments<\/strong><\/td>3Q18 Market Share<\/strong><\/td>Year-Over-Year Change<\/strong><\/td><\/tr>
78.2<\/td>21.8%<\/td>72.2<\/td>20.3%<\/td>8.3%<\/td><\/tr>
66.6<\/td>18.6%<\/td>52.0<\/td>14.6%<\/td>28.2%<\/td><\/tr>
46.6<\/td>13.0%<\/td>46.9<\/td>13.2%<\/td>-0.6%<\/td><\/tr>
32.7<\/td>9.1%<\/td>33.8<\/td>9.5%<\/td>-3.3%<\/td><\/tr>
31.2<\/td>8.7%<\/td>30.0<\/td>8.4%<\/td>4.1%<\/td><\/tr>
103.0<\/td>28.7%<\/td>120.7<\/td>34.0%<\/td>-14.7%<\/td><\/tr>
358.3<\/strong><\/td>100.0%<\/strong><\/td>355.6<\/td>100.0%<\/strong><\/td>0.8%<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Source: IDC <\/p>\n\n\n\n

Smartphone Company Highlights<\/em><\/strong><\/p>\n\n\n\n

Samsung<\/strong>\u00a0gained share in\n3Q19 with annual growth of 8.3% on the back of the Galaxy Note 10 launch in\nAugust and increased A series volumes, with a total of 78.2 million smartphones\nshipped. The lower-end to midrange A series in particular helped to fill in the\ngaps left behind by Huawei.<\/p>\n\n\n\n

Huawei<\/strong>\u00a0shipped higher\nvolumes than expected as it shifted focus to its domestic market, particularly\nin lower-tier cities, and increased inventories given the unknown future with\nGoogle Mobile services. While a sentiment of nationalism has helped to bolster\nHuawei in China, solid relationships with the local channel players has been\nkey, offering favorable distributor terms and a well-rounded product portfolio.\nNevertheless, there will be challenges ahead with 4G inventory to clear while\nconsumers wait for affordable 5G products to hit the market.<\/p>\n\n\n\n

Apple<\/strong>\u00a0shipped 46.6\nmillion iPhones in 3Q19, which was a slight decline year over year but still\nbetter than most expectations. Apple continues to sell some refurbished iPhones\nvia its own channels, which sustain and possibly grow the installed base, but\nalso impact iPhone revenues. Newer iPhones, specifically the iPhone 11s and XR,\ndid very well this quarter, capturing strong share in important markets like\nthe U.S. and Western Europe.<\/p>\n\n\n\n

Xiaomi<\/strong>\u00a0for the first time\nsaw less than a third of its shipments delivered domestically in China, which\nwas second to India in volume. Domestically, despite its launch of the CC\nseries to appeal to young female consumers, shipments declined under pressure\nfrom Huawei. The runway was clearer for Xiaomi in India, however, where it\nstrengthened its offline presence by expanding its sales network via the Mi\nStore and Mi Preferred Partners.<\/p>\n\n\n\n

OPPO<\/strong>\u00a0also focused its\nattention outside of China as it approached the tipping point of nearly half of\nits shipments outside of China with domestic shipments focused on the Reno\nseries and the A9. India experienced the strongest momentum internationally\nwhere the Reno series helped complete its product portfolio with higher-end\nofferings while the online-exclusive K series strengthened its online presence.<\/p>\n
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Worldwide Smartphone shipments increased 0.8% year over year in the third quarter of 2019 (3Q19) reversing seven quarters of decline, according to new data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker. <\/p>\n","protected":false},"author":2,"featured_media":16988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[34,17,28],"tags":[],"class_list":["post-16987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economics","category-research","category-techbiz"],"featured_image_urls":{"full":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2019\/11\/worldwide-smart-phone_IDC.jpg",529,436,false],"thumbnail":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2019\/11\/worldwide-smart-phone_IDC-200x200.jpg",200,200,true],"medium":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2019\/11\/worldwide-smart-phone_IDC-300x247.jpg",300,247,true],"medium_large":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2019\/11\/worldwide-smart-phone_IDC.jpg",529,436,false],"large":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2019\/11\/worldwide-smart-phone_IDC.jpg",529,436,false],"1536x1536":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2019\/11\/worldwide-smart-phone_IDC.jpg",529,436,false],"2048x2048":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2019\/11\/worldwide-smart-phone_IDC.jpg",529,436,false],"ultp_layout_landscape_large":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2019\/11\/worldwide-smart-phone_IDC.jpg",529,436,false],"ultp_layout_landscape":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2019\/11\/worldwide-smart-phone_IDC.jpg",529,436,false],"ultp_layout_portrait":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2019\/11\/worldwide-smart-phone_IDC.jpg",529,436,false],"ultp_layout_square":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2019\/11\/worldwide-smart-phone_IDC.jpg",529,436,false],"newspaper-x-single-post":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2019\/11\/worldwide-smart-phone_IDC.jpg",529,436,false],"newspaper-x-recent-post-big":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2019\/11\/worldwide-smart-phone_IDC-529x360.jpg",529,360,true],"newspaper-x-recent-post-list-image":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2019\/11\/worldwide-smart-phone_IDC-95x65.jpg",95,65,true],"web-stories-poster-portrait":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2019\/11\/worldwide-smart-phone_IDC.jpg",529,436,false],"web-stories-publisher-logo":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2019\/11\/worldwide-smart-phone_IDC.jpg",96,79,false],"web-stories-thumbnail":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2019\/11\/worldwide-smart-phone_IDC.jpg",150,124,false]},"author_info":{"info":["RevoScience"]},"category_info":"Economics<\/a> Research<\/a> Tech<\/a>","tag_info":"Tech","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/posts\/16987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/comments?post=16987"}],"version-history":[{"count":0,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/posts\/16987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/media\/16988"}],"wp:attachment":[{"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/media?parent=16987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/categories?post=16987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/tags?post=16987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}