{"id":23816,"date":"2023-02-08T18:29:44","date_gmt":"2023-02-08T12:44:44","guid":{"rendered":"https:\/\/www.revoscience.com\/en\/?p=23816"},"modified":"2023-02-08T18:29:50","modified_gmt":"2023-02-08T12:44:50","slug":"chinas-smartphone-market-fell-13-2-to-a-decade-low-in-2022-idc-reports","status":"publish","type":"post","link":"https:\/\/www.revoscience.com\/en\/chinas-smartphone-market-fell-13-2-to-a-decade-low-in-2022-idc-reports\/","title":{"rendered":"China’s Smartphone Market Fell 13.2% to a Decade Low in 2022, IDC Reports<\/strong>"},"content":{"rendered":"\n

Singapore\u2014<\/strong> According to the\u00a0IDC Worldwide Quarterly Mobile Phone Tracker<\/a>, 285.8 million smartphones shipped in China in 2022, down 13.2% year-on-year (YoY) to below the 300 million mark for the first time in ten years. In 4Q22, the market declined 12.6% YoY to 72.9 million units.<\/p>\n\n\n\n

Both full-year 2022 and 4Q22 shipments were near their decade-ago levels as the strict COVID policy and the economic slowdown discouraged demand. Even though smartphones are nearly ubiquitous in China today, the full-year market size neared the level ten years ago when two out of five mobile phone shipments were still feature phones.<\/p>\n\n\n\n

Data tables show the market share and year-over-year growth for the top 5 smartphone providers in China in Q4 2022 .<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Honor was the only Top 5 player that achieved growth in 2022 due to a low comparison base year and its aggressive product portfolio development. In 4Q22, Apple\u2019s iPhone assembly facility in Zhengzhou managed to return to its normal pace in December despite the COVID-induced disruptions in the prior month. The production recovery, along with the Singles\u2019 Day online shopping festival, allowed Apple to maintain a seasonal quarter-on-quarter (QoQ) growth.<\/p>\n\n\n\n

\u201cThe historically low shipments raise an alarm bell for smartphone vendors to rethink how to build a more sustainable business model and a more targeted marketing strategy,\u201d said\u00a0Will Wong, Senior Research Manager for Client Devices at IDC Asia\/Pacific. Wong adds, \u201cOn the positive side, the end of the zero-COVID policy provides a tailwind to the market, though a quick rebound is unlikely as consumers spend on areas like leisure and services instead.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

According to the\u00a0IDC Worldwide Quarterly Mobile Phone Tracker, 285.8 million smartphones shipped in China in 2022, down 13.2% year-on-year (YoY) to below the 300 million mark for the first time in ten years. <\/p>\n","protected":false},"author":2,"featured_media":23817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,28],"tags":[],"class_list":["post-23816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-research","category-techbiz"],"featured_image_urls":{"full":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2023\/02\/cstrackeryoy.png",564,306,false],"thumbnail":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2023\/02\/cstrackeryoy-200x200.png",200,200,true],"medium":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2023\/02\/cstrackeryoy.png",564,306,false],"medium_large":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2023\/02\/cstrackeryoy.png",564,306,false],"large":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2023\/02\/cstrackeryoy.png",564,306,false],"1536x1536":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2023\/02\/cstrackeryoy.png",564,306,false],"2048x2048":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2023\/02\/cstrackeryoy.png",564,306,false],"ultp_layout_landscape_large":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2023\/02\/cstrackeryoy.png",564,306,false],"ultp_layout_landscape":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2023\/02\/cstrackeryoy.png",564,306,false],"ultp_layout_portrait":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2023\/02\/cstrackeryoy.png",564,306,false],"ultp_layout_square":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2023\/02\/cstrackeryoy.png",564,306,false],"newspaper-x-single-post":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2023\/02\/cstrackeryoy.png",564,306,false],"newspaper-x-recent-post-big":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2023\/02\/cstrackeryoy-550x306.png",550,306,true],"newspaper-x-recent-post-list-image":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2023\/02\/cstrackeryoy-95x65.png",95,65,true],"web-stories-poster-portrait":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2023\/02\/cstrackeryoy.png",564,306,false],"web-stories-publisher-logo":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2023\/02\/cstrackeryoy.png",96,52,false],"web-stories-thumbnail":["https:\/\/www.revoscience.com\/en\/wp-content\/uploads\/2023\/02\/cstrackeryoy.png",150,81,false]},"author_info":{"info":["RevoScience"]},"category_info":"Research<\/a> Tech<\/a>","tag_info":"Tech","comment_count":"0","_links":{"self":[{"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/posts\/23816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/comments?post=23816"}],"version-history":[{"count":0,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/posts\/23816\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/media\/23817"}],"wp:attachment":[{"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/media?parent=23816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/categories?post=23816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.revoscience.com\/en\/wp-json\/wp\/v2\/tags?post=23816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}